March 25, 2019
By: Amy Gunia/Hong Kong
China is actively attempting to influence the global media to deter criticism and spread propaganda, according to a new report released by Reporters Without Borders (RSF) on Monday.
The report, China’s Pursuit of a New World Media Order says Beijing is using a variety of strategies including ramping up international broadcasting, undertaking extensive advertising campaigns, and infiltrating foreign media outlets to spread its world view.
“You can see that what is at stake is not only the Chinese authorities trying to spread their own propaganda…what is at stake is journalism as we know it,” Cédric Alviani, East Asia Bureau Director of RSF told TIME.
According to the report, the Chinese government is investing as much as $1.3 billion annually to increase the global presence of Chinese media. With this investment, Chinese state-run television and radio shows have been able drastically expanded their international reach in recent years. China Global Television Network is televised in 140 countries and China Radio International is broadcast in 65 languages.
The government is also spending significant sums to promote Chinese views by placing paid advertorials in Western media publications. Alviani said in an era where news media is struggling with profitability, media outlets have been tempted by advertising dollars. China has paid up to $250,000 to place ads in leading international publications. [FULL STORY]